What triggers the WhatsApp message, when do candidates get a message?

A WhatsApp conversation can be triggered in several ways, but always happens when a lead (potential candidate) leaves his or her phone number within a lead form.

‘Apply via WhatsApp’ button on website

Placing an ‘Apply via WhatsApp’ button below the vacancy makes it low-threshold for potential candidates to apply. No CV, no letter and an easy way to apply on the most adopted chat platform.

The lead clicks on the button and leaves his or her phone number. This is the moment when the flow associated with this vacancy is triggered. The candidate will immediately receive a Whatsapp message!

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Lead form in Meta

Another way to trigger a chat is to link the flow directly to a Meta campaign. The potential candidate leaves his or her phone number in the lead form of the campaign. This is the moment when the flow associated with this vacancy is triggered. The candidate will immediately receive a Whatsapp message!

How to set up a lead form via Meta can be found on the following page:

Creating lead campaigns

How to link a chatflow to a Meta campaign can be found on the following page:

Facebook (Meta)